Analog Devices has extended its mobile television RF (radio frequency) product family with the introduction today of the industry’s smallest terrestrial mobile TV RF tuners. Compatible with global terrestrial mobile TV standards, ADI’s ADMTV803 and ADMTV804 RF tuners consume 60 percent less power and are 50 percent smaller than competing tuners, helping to prolong battery life and improve the user experience for mobile phone, notebook PC, and PDA (personal digital assistant) applications.
The multi-standard tuners support China’s CMMB (UHF band), TMMB and DTMB standards, as well as global terrestrial TV standards, including DVB-H, DVB-T (Europe), DAB (Europe), T-DMB (Korea), ISDB-T: full-seg, 3-seg and 1-seg (Japan) and ATSC-M/H (USA). Mobile TV is a service that allows viewers to watch television on their cell phones, notebook PCs or PDAs; and terrestrial TV refers to modes of television broadcasting, such as over cellular networks, that do not involve transmissions via satellite or underground cables.
ADI’s new radio chips allow mobile handset and portable and consumer electronic device manufacturers to develop and ship mobile TV products capable of supporting multiple standards, providing greater market leverage from a single design. This lowers BOM (bill of materials) costs and reduces board footprint for manufacturers while meeting the needs of network operators and content providers for faster time-to-market for new mobile TV services.
“Analog Devices has shipped approximately 20 million RF tuners worldwide and has had market share leadership in China since 2007, when ADI sold the world’s first CMMB tuner into the Chinese mobile TV market; today, most CMMB terminals have ADI RF tuners inside,” said Brian Kim, general manager, Integrant Technologies Division, Analog Devices. “The success ADI has experienced, not only in China but in Korea and Japan as well, has served as the springboard for an expanded class of RF tuners to satisfy emerging U.S. and European mobile TV standards. ADI has developed chips that allow consumers in any part of the world – using any mobile TV broadcasting standard -- to enjoy the highest quality reception while on the move.”
According to ABI Research, the size of the global mobile TV market for products, content and services could top $50 billion USD by 2013. The ADMTV803 and ADMTV804 are the latest in a series of mobile TV products ADI has developed to meet this market demand.
RF Tuners: Small Size, Low Power, Worldwide Compatibility on a Single Chip
The single-chip tuners feature low power consumption of 90 mW and are each housed in a 4 mm x 4 mm LFCSP package. The ADMTV803 low power tuner supports the UHF (470 MHz to 860 MHz) broadcast frequencies of China’s CMMB mobile TV standard, cutting the component count of other solutions by up to 50 percent.
The ADMTV803 provides excellent signal reception with a low noise figure of 2.5 dB. Its high linearity allows a sufficient margin for an adjacent channel-interference rejection ratio when supporting DVB-T/ISDB-T standards. Additionally, the ADMTV803 integrates external passive devices required to configure the RF tuner circuitry making it is easier to configure space-constrained mobile TV systems.
The ADMTV804 features all the functionality of the ADMTV803 with the addition of an LDO (low drop-out regulator). The LDO reduces BOM cost and was designed for the China (CMMB standard) and the U.S. (ATSC-M/H standard) market.
Pricing and Availability
ADMTV803
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Availability: Now
Operating Temperature Range: 40°C to +85°C
Price Each Per 1,000: $2.50
Packaging:4 mm x 4 mm LFCSP
ADMTV804
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Availability: Now
Operating Temperature Range: 40°C to +85°C
Price Each Per 1,000: $2.50
Packaging:4 mm x 4 mm LFCSP Or 2 mm x 2 mm WLCSP
For more information, visit http://www.analog.com/pr/ADMTV803.
ADI in Mobile TV
Analog Devices provides enabling technologies for mobile broadcasting applications. These technologies include broadband RF tuner ICs and SoCs (systems on chip) featuring direct conversion architectures for DMB (digital multimedia broadcasting), proprietary low-power circuit techniques, and advanced RF CMOS technology. ADI’s single-chip solutions are a cost-effective alternative to the dozens of discrete and passive components used in some of today’s mobile TV designs.
About Analog Devices
Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating over 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices’ common stock is listed on the New York Stock Exchange under the ticker “ADI” and is included in the S&P 500 Index.
About Analog Devices in Europe
In Europe, Analog Devices accounts for about one fifth of the company’s worldwide revenues and worldwide work force. The company has a manufacturing facility in Limerick, Ireland, and design and development centres in Denmark, England, Finland, Scotland, Slovakia, Spain and Ireland. European client references include main telecom equipment manufacturers Alcatel, Ericsson and Nokia-Siemens Networks, automotive systems manufacturers such as Autoliv, Bosch and Continental, consumer references such as Harman and Philips, and a variety of industrial clients including ABB, Agilent Technologies, Siemens and Rhode & Schwarz.
Follow ADI on Twitter at http://www.twitter.com/ADI_News.
Pascal Cerruti
Analog Devices Inc., MarCom & PR Europe
Direct line: +33 (0) 1 46 74 45 38
pascal.cerruti@analog.com
www.analog.com
Note: The above text is the public part of the press release obtained from the manufacturer (with minor modifications). EETimes Europe cannot be held responsible for the claims and statements made by the manufacturer. The text is intended as a supplement to the new product presentations in EETimes Europe magazine.
